Join Digital Marketing Program at JLJ Group and Be Part of Digital World

Why Choose Digital Marketing as Career?

Digital marketing is a vast field with a variety of areas and segments such as Social media, Content writing, Email marketing, SEO/SEM, Data Analysis, Designing, and much more…Digital Marketing industry is booming not just in India but in all parts of the world. The year 2018 took the industry by surprise with over 10 lakh job opportunities in the Digital Marketing domain.

Qualification for Digital Marketing:

You do not need an MBA or MCA or qualification to pursue this type of course. People from any background can attend this certification course after 10th or 12th class or graduation.

Who Should Attend Digital Marketing Classes?
  • 10+2, graduate,, BBA, MBA,
  • House wives who want to earn money from home
  • Business Owners who want to grow business online
  • Working professional /sales Person/BDM / Entrepreneurs

Why JLJ Group?

  • Institute is running Since 1990
  • 25+Years of Academic Excellence
  • ISO 9001-2000 certified
  • Received Awards for best run institute all over India
  • Job Oriented Courses
  • 100% Placement Assistance
  • Trained more than 25000 Students till now
  • Training by Corporate trainers and Industry leaders.
  • TCS Certified Computer Labs
  • More than 200 Computers
  • Demo/classes on LCD/ Projector.
  • Library with more than 10000 books
  • Multi-storey Building with 12,000 Sq. Ft. covered
  • Strong Placement Cell
  • Salary varies in Digital Marketing from 10,000 INR 50,000/month
  • Facility to conduct on-Line Exams

Core Modules of Digital Marketing:
Time Duration : 24 Weeks

  1. Computer Basics
  2. Digital Marketing overview
  3. Social Media Marketing (SMM)
  4. Email Marketing
  5. Content Marketing
  6. Search Engine Optimization(SEO)
  7. Google Analytics
  8. Pay per Click (PPC) Advertising
  9. Lead Generation for Business (1w)
  10. Online Reputation Management (ORM)
  11. Affiliate Marketing
  12. Online Display Advertising
  13. Ecommerce Marketing
  14. Mobile and App Marketing
  15. Adsense and Blogging
  16. Starting Career as freelancer
  17. Interview Preparation and Job Assistance

Computer Basics
  • Fundamental of computer
  • MS Window
  • MS word & Excel
  • Powerpoint
  • Internet
  • HTML
  • Email
  • Web Browsing

Overview of Digital Marketing
  • Traditional & Digital Marketing?
  • Website design & development
  • Static and CMS based website creation
  • Adding web page and content
  • Installation of wordpress
  • li>Adding Plugins in website
  • Linking of website
  • Web servers and hosting
  • Search Engines Overview
  • What is Digital Marketing channels
  • Understanding website and Portals

Social Media Marketing(SMM)
  • Introduction of Social media marketing Channels
  • Creating Account & Company Page
  • Advertising of social Media channels
  • Display Vs Text Ads
  • Facebook Account and Page creation
  • Vanity URL creation
  • Facebook Advertising Campaigns.
  • Lead generating through facebook
  • Payment Module (CPC, CPM )
  • Twitter profile and Page creation
  • SEO friendly BIO Writing
  • Twitter Ads and analytics
  • Account and company page creation
  • How to increase the connections
  • How to increase the followers
  • Advertising at linkedin
  • Account creation
  • Tips to increase followers and likes
  • Running ads on Instagram

Email Marketing
  • What is Email Marketing
  • How email Marketing works
  • What Problems you will face in bulk mailing
  • Platforms that you can use in bulk emailing
  • Writing attractive subject
  • Tricks to send mail in inbox instead of Spam
  • How to write effective email
  • Email Marketing Tools
  • How to do Data mining of Emails
  • What is auto response
  • How to set auto response
  • How to create signature in email
  • Reporting

Content Marketing
  • What is content marketing
  • Objective of content marketing
  • How to write unique content
  • Choosing topics to write the content
  • Choosing keywords for content writing
  • Optimizing content for Search Engines
  • How to marketing your content
  • How to write attractive head lines
  • How to write Press release
  • How to write Article
  • How to write Blog
  • How to write content for ecommerce websites
  • How to write punch lines for social media
  • How to check copied Content Checking
  • Channels to market the content

Content Marketing
  • What is Search Engines & how works?
  • What is SEO?
  • What is organic results & paid results?
  • What is on-page and Off- Page SEO?
On-Page SEO
  • What are keywords and Phrases?
  • Title, Meta Tags, content Optimization
  • Og, Image, Heading tags Optimization
  • Robots file, HTML and XML sitemap creation
  • Google Analytics & Console code integration
Of-Page SEO
  • What are keywords and Phrases?
  • What is off-page optimization & why it is important?
  • How to create back-links
Local SEO
  • What is local SEO
  • Local SEO Vs Organic SEO
  • Google map optimization

Google Analytics/Web Analytics
  • How to create Google analytics account and Add Code
  • Understanding the Google analytics insights
  • Understanding Goals and Funnels
  • Understandings bounce rate and how to reduce it

PPC Advertising (Google Adwords)
  • Setting up Google Adwords account
  • Creation Campaigns, Ad groups, Ads
  • Keywords research and match type
  • Types of Advertising Campaigns (Search, Display, Video)
  • Setting bidding and budget
  • How to set conversation tracking code

Google Display Netwroks
  • What is GDN & Targeting options
  • Display ads format management
  • GDN Campaign creation & Bid

Lead Generation for Business
  • Lead generation from Social Media
  • Lead generation from Search Engines, Forums, blogs
  • Lead generating through advertising & Email Marketing

Online Reputation Management(ORM):
  • ORM introduction
  • Importance of ORM for online business
  • How to track ORM
  • How to overcome online negative reviews
  • How to fix online negative reviews
  • 15 ways to create positive brand image

Affiliate Marketing:
  • 3A’s of Affiliate Marketing
  • How to join Affiliate and earn with affiliates
  • How earn money from Blog/website

Banner Advertising:
  • Advertising on Social Media channels
  • Advertising at YouTube & websites

E-commerce Marketing:
  • What is ecommerce marketing & Selling at online platforms?
  • How to attract the customers to increase sale
  • Setup Shopping & more Campaigns with AdWords
  • Setup Remarketing Ads

Mobile and App Marketing:
  • Creating Mobile friendly website
  • Advertising on Mobiles and Apps
  • Choosing target ads location

Adsense & Blogging :
  • What is Adsense ?
  • How to get approved to Adsense
  • Place ads on your Blog
  • Creating Blog with Free themes

Starting career as Freelancer:
  • How to find projects & deal with clients
  • Freelaunce website
  • How to create profile at Freelanunce website

Interview Preparation :
  • Resume writing & Preparation for interview
  • Job assistance

Diploma/Advance Diploma in Digital Marketing By JLJ Group :

JLJ Group Location:

JLJ Group is located in Huda Market Sector 16A Faridabad (Delhi NCR), opposite GOVT. Nehru College which is surrounded by Sector 16 Faridabad, SurajKund Faridabad, Sarai khawaja, Palwal, Friends Colony, Old Faridabad, NHPC Chowk, Badarpur Border, Nahar Par, Ballabgarh, Badkal Mod, Mewla maharajpur, YMCA Chowk, Neelam Chowk, Greater Faridabad, Sainik Colony, Sanjay Colony, Hodal and more.


Start your Career with Digital Marketing Course at JLJ Group and Earn Upto 3.0 Lacs

For Any Query Call

+91 8810217350   +91 8287304900